As the design world looks to Milan, McDonald's is making a statement for its 40th anniversary in Italy that goes far beyond fast food. With the exhibition "POOL. I'm discovering a memory for you" in the heart of Tortona Rocks, McDonald's has created a cultural highlight that has now been officially recognized with a Special Mention at the 2026 Fuorisalone Awards for Engagement & Interaction.
Pop culture meets Damien Hirst – made possible by Euro Matic
Curator Nicolas Ballario's visionary concept blends the collective memory of McDonald's with cutting-edge art and technology. The centerpiece of the installation is an immersive ball pit that invites visitors to literally dive into the world of McDonald's.
Euro Matic is proud to have supported this prestigious project as the exclusive supplier of the spheres. Guests will experience a truly exceptional interaction amidst our colorful spheres.
Art icons up close: Visitors move among original works by world stars such as Damien Hirst and the artist duo Vedovamazzei.
AI Memories: While you relax in the "pool", an artificial intelligence generates individual visual flashbacks.
Buy balls for a ball pit
A sea of colors: The technique behind the artwork
To make McDonald's and Nicolas Ballario's vision a reality, Euro Matic has accomplished a logistical masterpiece:
325.000 balls: An incredible amount that completely fills the "POOL" and ensures the perfect immersion experience.
75mm diameter: The ideal size for maximum tactile feedback and safety in interactive environments.
5-color design: The specially coordinated color combination provides the perfect stage for the integrated artworks by Damien Hirst and reflects the vibrant energy of the McDonald's brand.
Quality for the highest demands
McDonald's choice of Euro Matic for this milestone project underscores our commitment to quality and safety. In an environment that showcases the art of Damien Hirst and delights thousands of visitors daily, only the best materials will do.
“This award for McDonald’s is also a huge success for us. It shows that our products are the perfect partner for global brands that want to create unforgettable experiences. A ball pit as a gallery for Damien Hirst – that’s pure design innovation!”
Visit the award-winning project:
Event: POOL – 40 Years of McDonald's Italy
Location: Tortona 58, Milan
Date: 20-26 April 2026
Highlight: Immersive installation with Euro Matic spheres & art by Damien Hirst.
